Thursday, October 23, 2008
Big Sound 08 Music Conference
Designing the New Business Model:
• John Watson: it’s now about building a touring career, not about selling CDs. The industry is now about ‘services’. Also that there is a greater responsibility on the artist than ever to take responsibility for their own career. Artists can no longer “coast along, happy as long as the hookers and blow kept coming”.
• Equity deals and passive rights deals were discussed
• Paul Piticco talked about a new move towards signing ‘managers’ as well/in addition to bands.
• When looking at deals, note there can be ‘no rights without responsibilities’ per John Watson. Those wanting the rights must be able to provide the services.
• Whatever the deal – some artists will always prefer to shop at the local deli whereas others will be happy with woolworths; just depends on the individual and making sure your particular needs are met.
• Artists must also look to new ways of creating – why the continuing fixation with the ‘album’ concept?
• Artists must find ways to ‘stand for something’ – what do they have that makes a fan totally fascinated by them? Why would a fan want to have a poster of them on their bedroom wall? There’s more music than ever available now – what makes that artist stand out meaningfully?
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